Lifestyle Marketing Photography For The Master Planned Community Nocatee.

Dec 1

The Nation’s 3rd Best-Selling Community of 2015 thanks to a talented marketing group and a slew of Florida lifestyle images by Scott S. Smith!

It was an honor when the PARC group asked me to create images for marketing materials for such a monumental project as Nocatee a few years back. Now it is very rewarding to see that your efforts helped with one of the most successful community marketing campaigns in the country!

As a result of its continued growth, Nocatee has been named the 3rd Best-Selling Community in the Nation, according to real estate advisory firm RCLCO [study/rankings released January 5th]. The PARC Group’s master-planned community sold 1,105 homes in 2015 – a 30 percent increase from the previous year. Nocatee only ranked behind Ocala, Florida’s mega-retiree community, The Villages, and Irvine Ranch, located outside of Los Angeles, California.

“Nocatee is more than a community, it is a lifestyle,” said Roger O’Steen, Founder and Chairman of The PARC Group, Nocatee’s master developer. So when creating marketing pieces for the community, it was very important to sell the lifestyle to potential residents of Nocatee. We hired models, recruited friends, and even pulled in our pets to act out the wide range of sports, recreation, shopping, and leisure this award winning community has to offer!