Beach Condo in St. Augustine, Florida Vacation Rental Photography
The vacation rental industry is highly competitive, and to attract more guests, you need to display your property in the best possible light. As they say, you only have one chance to make a first impression, so it's crucial to make it count. As a professional vacation rental photographer, I've heard countless times that hiring me to photograph a property was a wise investment. Most clients regret not hiring me earlier, but only realize the value of professional vacation rental photographs after experiencing the difference.
Below is an excellent example of how updating a VRBO listing with professional photos can significantly increase bookings. In this case, the bookings have increased over 300%. The owner updated the vacation rental photos on their property listing on VRBO and received positive results in the first week. Like many other listings on Airbnb.com and VRBO.com, the condo had basic photos taken by the owner. The pictures covered the basics and showed features of the home but failed to highlight them. Many images were dark and didn't show how clean and fresh the property is or its relationship to the fantastic ocean views. It is important to remember that when a prospective guest looks through all the other property listings to get to your listing, you have under 30 seconds to impress them. Therefore, showcasing your property for all it offers and putting your best foot forward is crucial.
The owner of this oceanfront condo wanted to showcase how amazing the sunrise was from their deck and the nature found on the beach steps away, so instead of just taking basic real estate images of their property, I worked to capture a sense of place in many of the photos. Below are a few of the photographs I made for this client.
Award Winning Vacation Rental Property Photographer - Scott S. Smith
NorthEast Florida - Western North Carolina
Maximize revenue with your Florida vacation home by using images that attract renters and inspire trust in the information you've written in your listing. Use captivating photos to emphasize your property's unique features. When you invest in professional photography, you can get more bookings, charge higher rates, and attract a better class of guests. You've put a lot of money and effort into making your short-term rental appealing. Don't cut corners when it comes to photographing your space; hire a professional. Pictures are your silent salesforce, helping you steer renters and their credit cards your way; with every photo and opportunity to create an emotional connection and show them why they'll have a fabulous time in your vacation rental. Make this next rental season your most profitable one yet, and call SSS Studio today!
